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Surface Medical Spas's Jeff Barson offers tips that will keep your spa in the black. Part two in a two-part series.
Sep 1, 2005
By:
Jeff Barson
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In the last issue, Jeff Barson reviewed how important sound financial planning is to a new or expanding medical spa business. Part one of "Smart Financing" covered why medical spas need a solid business plan to get financing, how to secure a loan or a line of credit, and other funding options. Part two of this series covers essentials to think about when planning how to use that funding.  Surface Medical Spas's Jeff Barson offers tips that will keep your spa in the black. Part one in a two-part series.
Jul 1, 2005
By:
Jeff Barson
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In 2004, Americans spent a whopping $44.6 billion on anti-aging products and services. This number is projected to reach $72 billion by the year 2009 (Business Communications Co., February 2005). From these numbers, it's clear the market is growing by leaps and bounds. Public relations Expert Katherine Rothman shares the scoop on medical spa marketing dos and don'ts.
May 1, 2005
By:
Katherine Rothman
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Stories should be submitted via snail mail or e-mail as press releases directed to beauty, health, and lifestyle editors. They should have a hook that makes them timely and relevant. Avoid press releases that are extremely subjective and self promotional; a press release should impart interesting news to the reader. Michael Valdes, M.D., F.A.C.S., takes a moment to talk about hair-removal technologies, why medical spas should be the first stop for teens suffering from acne, and treating burn victims.
Mar 1, 2005
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Michael Valdes, M.D., F.A.C.S., takes a moment to talk about hair-removal technologies, why
medical spas should be the first stop for teens suffering from acne, and treating burn victims. Michael H. Gold M.D., answers questions About making the transition into a medical spa, handling requests from teenagers for cosmetic procedures, and the latest on vein therapy.
Jan 1, 2005
By:
Michael H. Gold, M.D.
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Michael H. Gold M.D., answers questions About making the transition into a medical spa, handling requests from teenagers for cosmetic procedures,and the latest on vein therapy. This injectable therapy for cellulite, fat reduction and rejuvenation iscontroversial, profitable, and undeniably hot. Should you join the white coat stampede?
Oct 1, 2004
By:
Catherine Censor
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What one therapy can promise everything from younger-looking skin to thinner, sleeker thighs to a fuller head of hair? The answer is mesotherapy, a versatile technique invented in the 1950s by a French doctor named Michael Pistor. In mesotherapy, combinations of different medications are injected into the mesoderm, the layer of fat and connective tissue under the skin, in minute quantities. Although the technique was initially used to treat medical ailments like osteoarthritis and chronic pain, practitioners of Pistor's technique discovered its applications to aesthetic concerns, such as cellulite, wrinkles, hair loss, and fat deposits. Mesotherapy formulas for these conditions consist of vitamins, homeopathic medicines, herbal extracts, and pharmaceuticals.
|  | | Double Vision
| | As its name implies, Viso Lasik MedSpa (Wellington, FL) offers a range of vision and cosmetic facial treatments in a spa setting to clients who come from all parts of Florida, especially Wellington, West Palm Beach, and Boca Raton, and who range from 18 years and older. With additional locations in Charlotte, NC, and San Antonio, TX, and plans to expand to nearly 50 locations in the near future, Viso Lasik MedSpa is changing the way traditional LASIK (Laser-Assisted In Situ Keratomileusis) refractive laser eye surgery and medical spa treatments are offered. While there are other medical spas and LASIK facilities in the area, Viso Lasik is the only one that offers both types of services in the same location. "Our main concentration is on the eyes and the skin around the eyes," says center director Tricia Knorr. | | |
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