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| Smart Financing
| In the last issue, Jeff Barson reviewed how important sound financial planning is to a new or expanding medical spa business. Part one of "Smart Financing" covered why medical spas need a solid business plan to get financing, how to secure a loan or a line of credit, and other funding options. Part two of this series covers essentials to think about when planning how to use that funding. | | | Smart Financing
| | In 2004, Americans spent a whopping $44.6 billion on anti-aging products and services. This number is projected to reach $72 billion by the year 2009 (Business Communications Co., February 2005). From these numbers, it's clear the market is growing by leaps and bounds. | | | Essentials / Q & A: Savvy Medical Spa Marketing
| | Stories should be submitted via snail mail or e-mail as press releases directed to beauty, health, and lifestyle editors. They should have a hook that makes them timely and relevant. Avoid press releases that are extremely subjective and self promotional; a press release should impart interesting news to the reader. | | | Essentials: Q & A with Michael Valdes, M.D., F.A.C.S.
| | Michael Valdes, M.D., F.A.C.S., takes a moment to talk about hair-removal technologies, why
medical spas should be the first stop for teens suffering from acne, and treating burn victims. | | | ESSENTIALS: Q & A
| | Michael H. Gold M.D., answers questions About making the transition into a medical spa, handling requests from teenagers for cosmetic procedures,and the latest on vein therapy. | | | Essentials: Miraculous Mesotherapy
| | What one therapy can promise everything from younger-looking skin to thinner, sleeker thighs to a fuller head of hair? The answer is mesotherapy, a versatile technique invented in the 1950s by a French doctor named Michael Pistor. In mesotherapy, combinations of different medications are injected into the mesoderm, the layer of fat and connective tissue under the skin, in minute quantities. Although the technique was initially used to treat medical ailments like osteoarthritis and chronic pain, practitioners of Pistor's technique discovered its applications to aesthetic concerns, such as cellulite, wrinkles, hair loss, and fat deposits. Mesotherapy formulas for these conditions consist of vitamins, homeopathic medicines, herbal extracts, and pharmaceuticals. | |  MORE ARTICLES
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| Canadian Comfort
| | Combining three different integrated spa areas within one location is what sets Sant? Spa apart from the competition. The spa has two locations in Canada—one in Calgary (Alberta) and one at the Westin Bear Mountain Victoria Golf Resort & Spa (British Columbia). Both offer traditional spa treatments, such as massages and facials, as well as medical aesthetics, such as advanced skin treatments and Botox, and a lifestyle program complete with private gym and one-on-one coaching to help clients incorporate well-being into their spa experience. "We even offer to give clients a medical exam prior to their treatments to see areas that they need to improve," says co-owner Wendy Smeltzer, M.D. "We work to help clients make changes not only on the outside but also inside." | | | The Liquid Facelift
| | Advances in modern medicine allow us to look forward to greater longevity, and it is a natural extension that technology can now help us look as good as we feel. Although I am a facial plastic and reconstructive surgeon, I believe that new technologies and products are available today that provide an alternative to the knife—or at least help clients bridge the gap between now and when they are ready to have surgery. | | | The Great Escape
| | When Sandi Van Den Heuvel, a registered nurse, and her husband Chad, a physician, opened Escape Medical Spa and Salon in Green Bay, WI, in May 2004, they hoped to venture beyond cosmetic beauty and serve as an integral part of their clients' total health. After reading an article about how a woman discovered she had breast cancer because her hairstylist suggested she get a mammogram, Sandi knew that spa and salon professionals had the power and trust to educate their clients about inner and outer wellness. | | | A Tale of Two Spas
| | Lorrie Klein, M.D., was no stranger to skincare when she and her husband Frank Paul first discussed opening a spa in late 1998. Having headed a successful dermatology practice in Laguna Niguel, CA, since 1990, Klein had performed some cosmetic procedures but specialized in treating skin cancer and other diseases. At a time when spa-going was just beginning to grow in popularity, Paul thought a physician-backed day spa would be a natural extension of the dermatology practice. | | | One Stop Shopping
| | Forget mini bars and pay-per-view. When road warriors in Tacoma, WA, really want to unwind, they visit the 10,000-square-foot oasis awaiting them inside the Courtyard by Marriott. Open since March 2006, Avanti Spa may be the new kid on the block, but it approaches beauty and relaxation like a seasoned professional. The sprawling two-story facility houses a fully integrated spa, medical spa, salon, and barbershop and employs 40 people. Between the day spa and medical spa, there are 15 treatment rooms, yet there is still plenty of open space. "We didn't want everything to feel like it was jammed onto a postage stamp," says Mark Hollander, one of Avanti's four co-owners. "The ratio of treatment rooms to square footage is almost double what the standard is." | | | Supernova
| | Every doctor wants his or her patients to eat well, exercise, and take overall good health seriously. Every doctor also knows that it's not always easy to keep tabs on a patient's progress. Grace Keenan, M.D., medical director of The Medical Spa at Nova (Ashburn, VA), has it a bit easier. | | | Fountain of Youth
| | Miami is home to pristine beaches, A vibrant nightlife, and beautiful people. And, as of February 2005, the trendsetting metropolis is where the magic of medicine is used to prevent and reverse the effects of aging at the Miami Institute for Age Management & Intervention. | | | All in One
| | Southern california is a place where the sun always shines and where people stay young forever. Well, that's the myth, anyway. Technically, only the part about the weather is true. Californians do age, but during the last five years or so, medical technology has made dramatic advances in slowing the effects of aging and other cosmetic imperfections. For Bob Oosdyke, founder of Reniu Day Spa and Cosmetic Medical Center, in Dana Point, CA, an affluent hamlet sandwiched between San Clemente and Newport Beach, it was the progress in noninvasive medical procedures that set him on the path to a new business. | | | Georgia Peach
| | "I think i became an esthetician at age eleven when I started breaking out with acne, which I suffered with well into my thirties," says Lyn Ross, founder and president of Institut' DerMed. "I was always trying to figure out what to do with my face. It was an obsession. Then I turned my obsession into my passion." | | | MORE ARTICLES
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| Getting Equipped
| | Edge Systems Corporation's UltraCam Color UV Camera reveals the effects of collagen loss, dead skin buildup, excess oil, infection, sun damage, ultraviolet light, and more. Color photographs expose clients' unique problem areas so that clinicians can recommend products and treatments to correct them. | | | Getting Equipped
| | From the latest eye-care treatments to the newest skincare devices, these products can boost your medical spa business. | | | Getting Equiped
| | UBS Aesthetics, the company that brought the medical spa community the first FDA-approved microdermabrasion treatment is continuing to refine its equipment line. The latest offering, the PowerPeel 1500M, offers an ergonomically correct, angled delivery handpiece as well as a crystal delivery system that ensures even exfoliation during every use. The unit is also quieter than its predecessor, a benefit that is appreciated by both users and clients alike. (800) 925-5022; | | | MORE ARTICLES
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